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Consultancy Services

With our long experience of the television industry, and our network of contacts and agents in markets around the globe providing up-to-date market intelligence and off-air sample programmes, we are able to deliver a wide range of specialist international consultancy services.

These can range from responding to specific questions and queries on a whole range of programme-related topics, to executive briefings and presentation sessions, development brainstorming, meetings at the major international programme markets, and the creation of bespoke, client-specific reports on strategically relevant topics or issues.

Personal relationships

Every client has a clearly designated TAPE executive as their primary point of contact, and we actively encourage regular dialogue and feedback.

Unique resources

As well as a wide range of international intelligence gathering sources covering a wide range of markets, we also have access to a library of more than 20,000 programmes, collated over more than 20 years, which provides an invaluable and continually expanding research resource.

A comprehensive service

As identified, the range of elements covered by our consultancy services is very broad, and includes elements such as:

  • Promotional Advisories - providing incisive input on how best to promote shows on air to maximise sampling, utilising TAPE’s unique Factor Analysis System.
  • Programme Research - the identification and tracking of individual shows in different markets, or the identification of shows with similar themes or components.
  • Programme Planning and Scheduling - responses to specific scheduling questions and issues
  • Market Intelligence - identification of general programming trends in the key international markets, explaining what that ratings number really means in relative terms, and “joining the dots” to provide a clear picture of what is really going on.
  • Movie Package Analysis and assessment - to add additional insights and input into the acquisition process.

Flexible and swift response

The range of questions we have been asked is extraordinary, so don’t be afraid to ask!

We also pride ourselves on our swift response to queries, and will always aim to respond within 24 hours wherever possible.