About Us
TAPE is a qualitative research company focusing on programme content, and understanding the vital connection between content and the audience. The company’s name is an acronym for Television Audience Programme Evaluation, and underlines the focus of our business (See Background). Our clients are primarily television networks and production companies , for whom we provide a wide range of services specific to their individual needs. (See Market Experience).
We live TV
To deliver the necessary knowledge and expertise for our clients, we need to be completely up to date on programming from around the world, and to this end, our executives spend much of our time viewing and reporting on new programmes, series and formats as they go to air. We have established a network of representatives and agents who keep us appraised of new shows around the world, coupled with our own knowledge garnered from working directly within a wide range of international markets. It places us in a unique position to isolate audience and genre trends, to identify new and intriguing formats, and to assess the potential appeal of new concepts, using our own proprietary and well-established methodology (See Services)
A tailored service
We pride ourselves on delivering services that are tailored to the specific requirements of each and every client. We offer much more than simply a range of reporting tools, and it is this personal level of contact and support on a daily basis that we encourage and sustain, which has resulted in many long-term and continuing relationships with key clients.
We are happy to discuss any particular requirements or needs on an individual basis so please feel free to contact us directly with any queries.
